MarketingProfs - Marketing Resources for Marketing Professionals

• Four Four-Letter F-Words That Stall Your Career  by William ArrudaIf you want to get ahead in your marketing career, stop using four-letter words that begin with the letter "F." No, we aren't talking about THAT word. (Although cursing your boss ... more
• Case Story: Boosting Email-Subscriber Satisfaction  by Stephanie MillerSometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two ... more
• Talk to Me: 10 Tips for Translating PR Results Into the Language of Business  by Diane ThiekeAs communications experts, we should find it easy to convey the value of our services to the business managers in our organizations. Yet many public relations professionals struggle with expressing ... more
• Three Essential Market-Research Methods in an Online Community  by John KembelHow much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, ... more
• Five Tips for Small B2B Companies That Depend on Big Channel Partners  by Robbie Kellman BaxterIt's a challenge faced by hundreds of small companies: how to get the CXO of a Fortune 1000 company to consider its product. One effective strategy that helped get companies such ... more

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• Reviving the Dead List to Grow Email RevenuesPerricone MDCASE STUDY: All your opt-ins won't stay loyal forever: Interests change, as do expectations about messaging and frequency. Even as your list grows, so will the number of unopened emails. So you should cut off the "dead weight," right? Not so fast, there might still be money to be made. more
• Generating Serious B2B Buzz With Dead Bugs... and VideoGrasshopper.comCASE STUDY: Entrepreneurs, by definition, don't play it too safe. So for a company that serves startups and small businesses, what better way to launch a rebranding campaign and generate buzz than doing something novel and risky—but being wicked smart about it. Which is where the bugs come in. more
• How an Interactive Game Stimulated Product Awareness and SalesSony UnitedCASE STUDY: To differentiate itself in a crowded consumer-electronics market, Sony Electronics leveraged a bond—James Bond—with sister company Sony Pictures. A Bond-themed interactive game and sweepstakes resulted in 45,000 clickthroughs to product pages—and a 12-15% increase in sales of those products. more
• Tips From Microsoft on Cultivating Customer Satisfaction & Loyalty on ...Microsoft CorporationCASE STUDY: With millions of customers in more than 90 countries, Microsoft has its hands full keeping customers satisfied and loyal. But it has found a way to do so—by using Web-monitoring tools, social-media analytics, and the energy of influencers. Read on for valuable insights. more
• Three Small (Biz) Steps to Increased Product & Service Sales, ...Paul Hyland Salon & Day SpaCASE STUDY: Sales of luxury products and services have been suffering in the current economy—all the more so for small businesses. But email, coupons, and new-client referral and member-rewards programs have helped this small business beat the recession blues. See how. more

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Upcoming Live Online Seminars

• The Art Of Social Media: It's All About The Relationships July 16 with Charlene LiKicking off our summer series on Social Media, Groundswell co-author Charlene Li explains the art and science of using Social Media to support your marketing goals. more
• A Method to the Madness: Seven Steps to Developing a Social Media Strategy July 30 with Jason BaerCompanies who jump into social media without a plan typically sink, and sink fast! Here's what marketers need to know to swim in not-well-charted waters. more

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• Case Story: Boosting Email-Subscriber Satisfaction by Stephanie MillerSometimes doing a little more for your email subscribers can make a huge difference. Tafford Uniforms of North Wales, Pa., faced a challenge to engage email subscribers because of two common but seemingly incongruent realities. more
• Achieving Relevance in Direct Digital Marketing: An Introduction by Bryce MarshallThere are five keys to making a relevance-centered approach a reality in your direct digital marketing programs(such as email, websites, mobile, and so on). more
• Man Bites Giraffe II: A Return Visit With Email Subject Lines From Real Companies by Josh NasonWhen it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or ... more
• Nine Email Tactics That Can Put You Out of Business by Gwen MoranAs the technology and the legal issues around email evolve, so should your email marketing programs. Otherwise, you could misstep, and that could cost you opportunities to communicate with your customers or constituents as well as damage credibility. Here are ... more
• Data-Driven Campaigns: Five Ways to Leverage the Customer Data You Have to Drive Conversions and Sales by Morgan WittAs marketers, we are all looking to reach "nirvana": targeting the right person with the right message at the right time. It's the clear path to driving conversion rates that exceed expectations. The days of blasting promotion messages to all are ... more

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• 13 Essential Social-Media 'Listening Tools' by Clay McDanielYou're a marketer who's hip to the idea of social media: You have a blog, you know Facebook inside and out, and you can Tweet with the best of them. But the big question is, Are you listening as well ... more
• Three Essential Market-Research Methods in an Online Community by John KembelHow much do you know about your customers right now, at this moment? A lot of companies can show you composite profiles that describe their target customers, including job titles, needs, obligations, and goals. No doubt about it: It's important to ... more
• How Do I Love Thee...? Ten Tips for Using Web 2.0 to Give Back to Your Professional Network by William ArrudaEffective networking is all about giving. One of the best ways to give to your network members is to help them build their personal brands. And if you help them build their brands on the Web, you demonstrate how savvy ... more
• Deliver a One-Two Punch: Tap the Synergy Between Email and Social Media by Ross KramerThere are many similarities between social-media marketing and email; but they are two distinct marketing channels, and they should be used separately to enhance or magnify, not just promote, each other. Think of it this way: Social media is for awareness; ... more
• Why You Are Unpopular Online: Six Ways to Doom Your Community-Building Efforts by Mack CollierCompanies are increasingly looking to create vibrant and healthy online communities for their businesses. But many companies are seeing their efforts fail or produce flat results. Here are six reasons why many online communities never materialize, and what you can ... more

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