MarketingProfs: Marketing Resources for Marketing Professionals

• Revamp to Revenue: Five Ways to Turn on the Profits With Your Website by Greg Gaskill
  In the current economic climate, more business owners need to evaluate their website and revamp it to turn it into a presales tool, lead-generation machine, or even a revenue-producing cash ... more
• Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back? by Claire Coyne
  We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that ... more
• Tertiary Keyword Rankings: Using Your Search-Engine Presence to Power Your Customers by Andy Komack
  In the world of B2B marketing, what would you say your customers want most from you? Some of the obvious things are quality products, great service, reasonable prices, and solutions ... more
• Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints by Bryce Marshall
  Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower ... more
• Five Ways to Create More Value in Your Presentations by Joseph Sommerville, PhD
  During challenging economic times, buyers look for value. The more value you provide, the more likely you are to become the provider of choice. Presentations offer you excellent opportunities to ... more

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• Lessons From Martin Guitars: Three Ways to Survive a DownturnC. F. Martin & Co.CASE STUDY: C. F. Martin & Co. survived the Civil War, the Great Depression, and both World Wars. Inspired by its past, the guitar maker thrived in 2009. (Note: this case study will revert to Pro access—i.e., paid content—in 14 days.) more
• SEO and Sex: A Recipe for SuccessDr. Helaine Smith, DMDCASE STUDY: How does an SMB owner run a business day to day, do his/her own marketing and promotion, and make sure the biz keeps going and growing? Just maybe, SEO+Sex=Success! more
• How a B2C Website's Landing-Page Tests Increased Conversions 67%BabyCenterCASE STUDY: What do you do when the landing page for your most popular search term converts some 30 percent less frequently than your general landing page? more
• How AAA Went to Where Its Members Needed Help: Social ...American Automobile Association (AAA)CASE STUDY: With an increasing number of its members talking about the American Automobile Association via social media, the company decided it needed to monitor and respond. more
• How a Small Company Went Global (Without Breaking the Bank)Lingo24.comCASE STUDY: In the age of globalization and the Internet, extending your reach beyond you home market is easier than ever... if you put some strategic thinking behind it. more

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Upcoming Live Online Seminars

• One-to-One Video Marketing: Interactive Campaigns That Won't Break the Budget February 11 with Randy SpurrierCreative. Video. Marketing. Need we say more? Oh, how about, "budget friendly?" more
  
   
• Bing Isn't Google: The Differences That Matter for Search Marketing February 18 with Janet Driscoll MillerWhat are the relevant differences between Bing and Google, and how do you make them both happy? more
  
   
• Ten Tips on Marketing with LinkedIn Today February 25 with Mario SundarWhat's new with LinkedIn? And how can a marketer put it to work? more
  
   

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• Achieving Relevance in Direct Digital Marketing: Overcoming Organizational Constraints by Bryce Marshall
  Organizational challenges can be the silent killer to achieving relevance in direct digital marketing, placing constraints on innovation and on the adoption of technology and best-practices, or limiting the manpower ... more
• Problem Solved: How Do I Turn a Touch Into a Relationship? by Claire Coyne
  "Relationships don't just happen, they are built—one experience at a time," says Joel Book of ExactTarget. And lucky for us, Joel has mapped out the process of doing just that ... more
• The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs by Ann Handley
  You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories ... more
• The Brave New World of the Engaged Web by AJ Harring
  We no longer use the Web just for browsing, we use it for doing: posting videos, creating content, sharing things, and connecting with people and organizations. Welcome to "the Engaged ... more
• Why 70% of Facebook 'Fans' Don't Want Marketing, and What You Can Do About It by Morgan Stewart
  Most consumers who use Facebook and are a "fan" of a company or brand don't believe they have given those companies permission to market to them; many don't believe marketers ... more

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• Problem Solved: How Do I Keep My Website Interesting, and Keep Visitors Coming Back? by Claire Coyne
  We've created a cool website. The bell and whistles are working well—not too little, not too much. We're getting lots of visits from lots of cool folks. But now that ... more
• The Stuff of 2009: The Most-Read, Most Downloaded, Most Watched at MarketingProfs by Ann Handley
  You know that saying about how you can't understand where you're going unless you understand where you've been? That's the reason we've pulled together this list of the top stories ... more
• Ten Ways to Drive Consumer Action With Online Video by Bud Rosenthal
  There's no question that online video is fast becoming a favorite of Internet users around the world. But the hit-or-miss nature of viral video, the brand quality considerations of user-generated ... more
• Planning an Online B2B Community by Nancy Strauss
  B2B communities are often aimed at highly specialized populations and may even be closed to outsiders. However, a growing number of enterprises regard their B2B communities as a secret weapon ... more
• Brand Control to Major Tom: The New Rules of Brand Management by Roger Sametz
  The notion that you can manage your brand by making and distributing messages and materials that you want "out there" is becoming quaint. And though the new age of extreme ... more

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